Through dynamic storytelling, videography builds on the foundation laid by photography. After creating a consistent and recognisable brand, video can convey a player's personality and energy.

Matchday and training videos are powerful tools to demonstrate a player’s talent, performance, and determination. While behind the scenes content allows players to build deeper connections with their audience by sharing their journey, values, and lifestyle.

Video also helps players to grow their influence and increase their visibility to fans and potential sponsors, as social media algorithms favour video content. It retains users' attention for longer periods, leading to more time spent on the platform.